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PUMA BINARY COLLECTION


Inspired by matrix-esque styles and patterns, the concepts below were developed for Puma, aligning with their current mantra, “Forever Faster.” Graphics were made through various dithering techniques and pure illustrations.






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01000110 01101111 01110010 
01100101 01110110 01100101
 01110010 00100000 01000110
 01100001 01110011 01110100
 01100101 01110010

in binary code translates to “Forever Faster”